Schema Markup Guide for Service Businesses
The full catalog of schema types runs to hundreds of entries. A local service business needs five. This covers the five that matter — and the two implementation mistakes that…
How Google AI Overviews Work (and How to Get Featured)
Ranking position doesn't determine whether you appear in a Google AI Overview. Structure does. That distinction changes how you optimize. Google AI Overviews are the AI-generated summaries that appear at…
What Is the Google Map Pack (and How Do You Get In It)?
Most businesses optimize to get into the Map Pack. The better question is what happens to your click rate once you're there — and that answer surprises most people. Search…
Your Google Business Profile Is Your Most Underused Marketing Asset
Most local businesses set it up once. A few fill in the basics. Almost none actively manage it. That's an opportunity. Ask most local business owners how their Google Business…
How to Run Facebook Lead Gen Ads for Home Services (Without Wasting Money)
You've probably seen it before: a roofing company runs Facebook ads, spends a few hundred dollars, gets a handful of leads, and half of them are junk. The other half…
What Is a CRM? A Plain-English Guide for Service Business Owners
Every explainer you'll find online about CRMs is written by someone trying to sell you one. This one isn't. There are a lot of software categories that service business owners…
How Accountants and Financial Planners Can Use SEO to Get Found by the Right Clients
Accounting clients don't browse. They search when something happens. Nobody wakes up on a Tuesday and thinks, "I should probably look into getting a new CPA." The decision to find…