SEO and Google Ads Strategy Helps Vital CPR Boost Enrollments

Vital CPR offers American Heart Association–certified CPR, First Aid, and AED training for individuals, healthcare professionals, and organizations throughout Northeast Tennessee. Owner Tami Adams wanted to attract more local students and boost enrollment for both public and private group classes.

Challenges

When Vital CPR partnered with 1-FIND, the existing website was modern, mobile-friendly, and visually appealing—but it lacked SEO optimization and conversion-focused structure. The business was also running Google Ads that sent traffic directly to the homepage, leading to low conversion rates and high cost per click.

Strategy

1-FIND developed a performance-focused strategy centered on SEO, conversion optimization, and paid traffic refinement.

SEO Revamp

Conducted keyword research targeting localized and service-specific search terms
Rewrote meta titles, descriptions, and on-page copy for all primary pages
Added internal links and structured data for courses and service areas
Optimized Google Business Profile for Kingsport and nearby markets

Website Enhancements

Maintained the existing design but improved navigation, URL hierarchy, and content clarity
Added stronger calls to action and contact forms integrated with the CRM
Improved technical performance with faster load speeds and analytics tracking

Google Ads + Landing Page

Created a dedicated, high-converting landing page specifically for Google Ads traffic
Focused the landing page on one goal: class signups—with a clear headline, trust badges, course options, and a short lead form
Rebuilt Google Ads campaigns with refined targeting, negative keywords, and conversion tracking
Split-tested ad copy to find the highest-performing messages and calls to action

Results

135%

Organic Traffic Increase

2.8% → 11.2%

Conversion Rate

118%

GBP Views Up

I cannot say enough about how thankful I am for 1-Find and how they have helped me grow my business. I am the owner/operator of a CPR training business. Casey created my website for me. My website is professional, inviting, and easy for the customer to navigate. My SEO has improved, and more people than ever are signing up for classes. Working with Casey is energizing for myself and my business because he is always looking for ways to make things even better with the ever-evolving landscape. He helped me with business citations, improving my Google Business profile, walking me through using CRM in a way that would be most beneficial for my business, and more. He continues to be available when I have questions. From the beginning of working with Casey to the present I have been pleasantly surprised at the reasonableness of the cost, especially compared to the benefit. I highly recommend 1-FIND SERVICES for web design, SEO, and digital marketing!

Tami Adams

Owner

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