Search Visibility & Lead Growth
Vital CPR
SEO and Google Ads Strategy Helps Vital CPR Boost Enrollments
The Challenge
When Vital CPR partnered with 1-FIND, the existing website was modern, mobile-friendly, and visually appealing—but it lacked SEO optimization and conversion-focused structure. The business was also running Google Ads that sent traffic directly to the homepage, leading to low conversion rates and high cost per click.
Low search visibility for high-intent keywords such as 'CPR classes Kingsport' and 'BLS certification near me'
Underperforming Google Ads campaigns with low conversion efficiency
No dedicated landing page for ad traffic, causing visitors to drop off before booking
1-FIND developed a performance-focused strategy centered on SEO, conversion optimization, and paid traffic refinement.
Our Approach
SEO Revamp
Conducted keyword research targeting localized and service-specific search terms. Rewrote meta titles, descriptions, and on-page copy. Added internal links and structured data for courses and service areas. Optimized Google Business Profile for Kingsport and nearby markets.
Website Enhancements
Maintained the existing design but improved navigation, URL hierarchy, and content clarity. Added stronger calls to action and contact forms integrated with the CRM. Improved technical performance with faster load speeds and analytics tracking.
Google Ads + Landing Page
Created a dedicated, high-converting landing page specifically for Google Ads traffic. Focused on one goal: class signups—with a clear headline, trust badges, course options, and a lead form. Rebuilt Google Ads campaigns with refined targeting, negative keywords, and conversion tracking.
“I cannot say enough about how thankful I am for 1-Find and how they have helped me grow my business. I am the owner/operator of a CPR training business. Casey created my website for me. My website is professional, inviting, and easy for the customer to navigate. My SEO has improved, and more people than ever are signing up for classes. Working with Casey is energizing for myself and my business because he is always looking for ways to make things even better with the ever-evolving landscape. He helped me with business citations, improving my Google Business profile, walking me through using CRM in a way that would be most beneficial for my business, and more. He continues to be available when I have questions. From the beginning of working with Casey to the present I have been pleasantly surprised at the reasonableness of the cost, especially compared to the benefit. I highly recommend 1-FIND SERVICES for web design, SEO, and digital marketing!”
Tami Adams
Owner · Vital CPR
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