Search Visibility & Lead Growth
Top Drawer Cabinetry & More
From an underperforming website to page-one rankings in under six months
The Challenge
Top Drawer Cabinetry had a website, built on GoDaddy Airo, but it wasn’t generating leads. The business needed a real presence in a market where custom cabinet shops across the Tri-Cities compete for the same handful of high-intent local searches, and the old site wasn’t in that fight at all.
The Solution
1-FIND SERVICES rebuilt the site from the ground up around local SEO: schema markup, service and location targeting for Johnson City and the surrounding Tri-Cities market, and on-page content and meta tags written to earn the click once the ranking shows up, not just the impression.
The Results
Steady, compounding growth — no plateau in sight.
Clicks up nearly 5x. From 36 clicks in February to 167 in September, and every full month has beaten the one before it.
Click-through rate more than tripled. From 2.21% to 7.16%, meaning the site isn’t just showing up more, it’s earning the click once it does.
Rankings still climbing. Average position improved from 12.3 to 11.4 site-wide, with several of the highest-intent local terms already sitting on page one, and the most recent week hitting the 7-10 range on several days, ahead of the monthly average.
Brand recognition is real. “Top drawer cabinetry” alone drives more clicks than every other search term combined, and 87 people searched the exact web address rather than a term. That’s direct recall, not a discovery. Branded search now accounts for roughly 40% of all clicks.
“1-FIND SERVICES has been a game changer for our small business. We are incredibly grateful for Casey’s knowledge, creativity, and his genuine commitment to helping Top Drawer Cabinetry & More grow. His expertise in SEO is far beyond my level of understanding, which has allowed me to stay focused on the part of our business I enjoy most which is working directly with our customers. One of the things we appreciate most is how deeply Casey has taken the time to learn our business. Even when I haven’t had time to provide content, he has stepped in with creativity and strategy to keep things moving forward. Casey also helped build out and improve our schema, which has made a huge difference in strengthening our online presence and helping customers find us more easily. His attention to detail and understanding of how all the pieces work together has been invaluable. We saw results almost immediately, and our volume of new customer inquiries skyrocketed. We’re so thankful for Casey and all he has done for our business. Highly recommend 1-FIND SERVICES”
Cristi L.
Owner · Top Drawer Cabinetry & More
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