Paid Ads Management That Turns Budget Into Booked Jobs

It depends on your industry competition and how well campaigns are structured.

Cost per click examples in Tri-Cities markets:

• HVAC/plumbing: $8-25/click
• Dental: $5-15/click
• Legal services: $15-50/click
• General contractors: $6-18/click

But cost per click doesn’t matter – cost per LEAD matters. A $20 click that converts is better than a $5 click that doesn’t.

Proper campaign structure, negative keywords, and landing page optimization can reduce cost-per-lead by 40-60% compared to poorly managed campaigns.

Ads start showing immediately upon launch. Leads typically start within 24-48 hours.

However, profitability takes 4-8 weeks:

• Weeks 1-2: Learning phase, gathering conversion data
• Weeks 3-4: Initial optimizations based on performance
• Weeks 5-8: Refinement, cost-per-lead improves
• Month 3+: Campaigns optimized and running profitably

Don’t judge campaign success in first 2 weeks – we need data to optimize effectively.

Not necessarily, but you need conversion-optimized landing pages.

Sending ad traffic to your homepage typically cuts conversion rates in half. We either:

1. Build dedicated landing pages on your existing site
2. Use standalone landing pages if your site isn’t suitable

Landing page optimization is included in setup. If your current site is fundamentally broken (slow, outdated, poor mobile experience), we’ll recommend rebuilding before spending ad budget.

Absolutely. You set the daily budget cap in Google Ads – it never spends more than you authorize.

We recommend starting conservatively ($50-75/day = $1,500-2,250/month), gathering performance data, then scaling up if ROI is positive.

You can increase, decrease, or pause budget anytime. No commitments to spend specific amounts.

Short-term: Ads work fine standalone if you need leads immediately.

Long-term: Best strategy is usually both:

• Ads: Immediate visibility, predictable lead flow, scalable volume
• SEO: Builds over 3-6 months, delivers “free” traffic long-term

Most Tri-Cities service businesses start with ads for immediate leads, then invest in SEO to reduce dependency on paid traffic over time. After 6-12 months, organic rankings deliver 40-60% of leads, ads deliver the rest.

We optimize aggressively in first 8 weeks. If campaigns aren’t hitting target cost-per-lead by week 8-10, we recommend either:

1. Adjusting budget (sometimes too low for enough data)
2. Expanding geographic targeting
3. Pausing until website/landing pages improved
4. Accepting that ads may not be profitable for your specific market/margins

We’re transparent about performance. If ads aren’t working, we tell you – we don’t keep taking management fees on underperforming campaigns.

You pay Google directly via your own Google Ads account (credit card on file with Google).

You pay us separately for management services.

This means:

• You own the account and all data
• You see exactly what’s being spent
• You can pause Google billing anytime
• We never touch your ad budget directly

Google Ads: Search-based. People actively looking for your services. High intent, higher cost per click, better for service businesses.

Facebook Ads: Interest-based. You’re interrupting people scrolling. Lower intent, lower cost per click, better for e-commerce/products.

For service businesses in the Tri-Cities (HVAC, dental, contractors, etc.), Google Ads almost always outperforms Facebook because you’re capturing intent, not creating it.

Yes – ad scheduling is part of campaign setup.

However, many high-intent searches happen after hours (“emergency plumber near me” at 9pm). If you have missed call text-back automation, capturing those leads is valuable even if you respond the next morning.

We typically recommend 24/7 ads with after-hours calls routed to automation, but you can restrict to business hours if preferred.