Case Study: AAA Don's Tree Service & Stump Removal

When AAA Don’s Tree Service & Stump Removal first came to us, they already had a website—but it was not delivering results. The site was outdated, lacked a clear structure, and was failing to convert visitors into leads. Despite being listed on major directories like Google and Bing, the business was missing the foundational elements needed for strong online performance.

We began by redesigning the website from the ground up, focusing on a clean, modern layout and user-friendly navigation. We also created a brand-new logo, giving the business a professional identity for the first time.

Next, we restructured the entire site architecture—optimizing each page with the correct heading tags (H1, H2, etc.) and implementing proper schema markup. These changes gave Google a much clearer understanding of the site’s content and services, which led to significant gains in visibility.

The results?

• A 155% increase in overall website traffic

• A 178% increase in new users

This growth highlights just how powerful proper site structure and technical SEO can be—even when a business already has a presence on major platforms.

To build on that momentum, we launched targeted Facebook and Google ad campaigns, bringing in a steady stream of new customer inquiries. In fact, the ads brought in so many leads that the owner asked us to pause the campaigns!  He said he is “very pleased” with the work we have done.

We also set the business up with our CRM system, enabling them to:

• Respond to messages quickly

• Track leads in one place

• Follow up automatically with prospects

• Build a remarketing list for future campaigns

With a better online presence, consistent branding, and new tools for engagement, AAA Don’s Tree Service is now positioned to grow with confidence—knowing they have a digital foundation that works just as hard as they do.