The steps to taking your business online begin with identifying the right web designer to create your business site. Success for many digital businesses takes time as they build their SEO score and brand reputation online. Search Engine Optimization helps a website to attract traffic and even make conversions. A business needs to have the right agency working for them to get results. However, knowing which exact SEO services you need for your website is as important as the quality of the expert you hire. Discussed here are the 8 types of SEO all website owners should be acquainted with.
On-page SEO
This is the main SEO type that all website owners know of as it encompasses different topics like keyword research, content and image optimization. The main elements of on-page SEO revolve around using the right keywords in the content and product descriptions. Utilizing the header tags to make your site easy to understand is also another great SEO approach. The use of blogs and articles to address customer concerns makes it easier to market your content and keep your customers updated. By allowing customers to leave reviews for services and products offered, your general SEO score and ranking may improve.
Off-page SEO
This is the second type of SEO which is equally as important as the first type. It entails the things that you can do outside your website that can attract more traffic to build its authority online. The main off-page SEO strategy is backlinks (links to your site from other sites) where you get other authoritative websites in other niches to post about your products or websites. The quality backlinks help to improve your general SEO score as it meets the search engine algorithms. Influencer outreach to get mentions can also be ideal for getting the right social shares and backlinks to your website. Lastly, social media management is what closes the deal for your off-page SEO plan. It includes engaging customers on your social media and other online platforms to drive traffic and generate the type of hype for your products.
Technical SEO
There are three main sections that technical SEO is meant to handle namely, loading speed, security and navigation. Experts configure the URL structure using the right keyword combinations and adding breadcrumbs to improve the navigation. To boost the loading speed of the website, experts have it optimized especially the images and videos used which ultimately minimizes code and improves the speed. With a lot of traffic online coming from smartphones, it is only right for your website to be made mobile responsive. This helps to take advantage of the huge traffic the internet presents your business with.
Local SEO
To compete favorably locally, local SEO is the service you need. It complements your digital marketing strategy by optimizing your website to appear on local search results for your products or services. You will have to set up a Google Business Profile and submit your contact details, address and business name. This information makes it easy for your business to be found especially for the people near you that require your commodities. Local citations are also another way to improve your local SEO which is done by ensuring that all your business information is consistent across all the different listings and directories that you will choose to use.
Content SEO
When a website has successfully been set up, the type of content posted will play a huge role in attracting traffic to it. This is where content marketing comes in through blogging where catchy, informative and fresh content is posted on the website blog. The content can either be educational to improve the knowledge of the search engine user or how-to guides demonstrating how your products/services are used along with the benefits. Packaging your content creation in the right style can allow you to give your unique selling points clearly to your clients. Success with content SEO only comes with regular updates.
Mobile SEO
Search engines like Google demand that websites be optimized for mobile device use. It is therefore a necessity to make your website mobile responsive by configuring several features. In-bound links can for instance improve navigation from page to page in the website while optimizing the images used can improve the loading speed of the website. Lastly, a mobile responsive website does adjust its display to match the screen size of the mobile device accessing it. Failure to handle this section of search engine optimization can lead to increased bounce rates for your traffic majorly due to poor user experience.
Voice Search SEO
There are a lot of mobile users that use voice search to browse the internet. By integrating this SEO into your whole strategy, you can optimize the website content for voice search. Some of the options to begin with include using a natural language and better yet predicting potential keywords in question form that users might think of. The FAQ section of your website is also instrumental to the voice search SEO as shows up on the results of target voice searches made.
User Experience SEO
How do search engine users feel when browsing your website? A quality user experience is the secret to attracting and retaining traffic online. There are certain UX features like smooth navigation and a friendly layout or design that can help improve the general usability of the website. The general design should appeal to the eye with the right themes and color selection to match. Such an experience reduces the bounce rate and increases the dwell time or time spent by visitors on your page.
Schedule your consultation
Selecting the right content marketing firm in Johnson City, TN, can feel overwhelming, but the rewards of making the right choice are substantial. At 1-FIND, we simplify this process for you by offering top-notch services tailored to your needs.
Set up an appointment with us, and let our team of experts demonstrate how we can elevate your content marketing strategy. Trust in the quality and dedication we bring to each project. Contact 1-FIND today and take the first step towards enhancing your brand’s digital presence and driving remarkable results.
